There’s no place like the track, and there’s no place like the open road either. From big city living in Indianapolis to the vast blue skies and wide, enduring prairies that encompass much of the state — Indiana is full of Midwestern charm and old-fashioned grit. Whether you’re all about home-grown, fresh-fried-everything at the state fair; legendary universities; or intense, inter-state basketball rivalries (kidding, which Hoosier isn’t about all the above) Indiana has so much to offer residents.  

And that, of course, includes lower cost car insurance.  

Which is about to get even better.  

Because now that we’ve officially launched ‘IN’ Indiana, Novo is proud to offer motorists techno-driven coverage with premiums applied with precision. Indiana’s already a top state to drive in, but we want to knock costs down even further. 

Let us show you how... 

The world runs on technology. But insurance has been stuck for over a century, creating premiums based entirely on somewhat arbitrary notions like where you live, if you went to college, and if you’re married. 

Novo is changing the game. After more than 125 years, we think it’s time to upgrade the model and give auto insurance some main character energy. We want to ensure that your car insurance not only protects you after a collision… but can even help prevent you from ever getting into one in the first place. 

Guided by our parent company, Telenav, we’ve been at the forefront of merging tech and automotive since 1999. This makes Novo uniquely positioned to deliver informed, context-based insurance to all Hoosiers.  

Novo uses artificial intelligence techniques powered by data (telemetry data, behavioral data, and spatial data) to create coverage that’s tailored to you — how you drive, how you stop your car at an intersection, how safely you make turns, and more. 

So the safer you drive, the lower your premiums start… and stay.  

Who doesn’t love a road trip to learn more about their state? Cruise throughout Indiana and learn more about its wide-open towns, heart of the earth people. 

• "Hoo” knows where the term “Hoosier” comes from? Unfortunately, it’s one of life’s great mysteries... one theory is that it comes from a type of “Hoosher cabin” that early settlers built 

• Abraham Lincoln lived in Indiana for much of his childhood in the (now-aptly named) Lincoln City 

• Batter up, baseball fans — the first professional game of America’s favorite pastime was played in Fort Wayne a few years after the end of the Civil War... in May 1871. And Indianapolis native Albert von Tilzer penned the song “Take Me Out to the Ball Game” 

• Indiana’s official state snack is Hoosier-grown popcorn. A law was passed in 2021 officially decreeing the movie lover’s treat as official throughout the land. 

• Popcorn accounts for about 80,000 of Indiana acres of farmland, that’s about one-eighth of the total corn acreage in the state... with an estimated value of $75 million 

• No other county in the country (as well as the world) has more covered bridges than Historic Parke County — there’s 32 

• In 1897, the Indiana House passed a bill to define the value of Pi as simply the number 3 

• Monumental importance: the limestone in the Empire State Building, Rockefeller Center, the Pentagon and many other iconic structures across the US come from Indiana  

• The first train robbery in history took place in Indiana – in Jackson Country and they made off with $13K 

• Stranger Things, Parks and Recreation, One Day at a Time, and The Middle are all set in Indiana 

• Gary, Indiana is not only the birthplace of the King of Pop Michael Jackson, Janet Jackson and of course, the Jackson 5 — but also the The Music Man’s Professor Harold Hill, who famously sings about his ‘home sweet home.’ All Broadway fans are singing “Gary, Indiana” now, aren’t ya? 

• Famous Hoosiers include Kurt Vonnegut, James Dean, Cole Porter, Axl Rose, Larry Bird, Carol Lombard, Steve McQueen, Adam Driver, David Letterman, Cole Porter, John Mellencamp, Jim Gaffigan, Vivica A. Fox, Madame C.J. Walker, John Wooden, Theodore Dreiser, Eugene V. Debs, Robert Wise, Benjamin Harrison, William Henry Harrison, Dan Quayle, and Mike Pence

There’s nothing more important than your health, the health of those you care about, and that of your entire neighborhood. Novo’s here to help make the roads safer for us all.   

• Indiana is considered one of the best states to drive in due to low rates of traffic fatalities, low costs, lower auto insurance premiums overall — and one of the highest rates of seatbelt usage  

• There were still nearly 210,000 collisions in 2021, which is nearly 15% higher than 2020 

• 9.6% of Indiana drivers have at least one at-fault accident on their record — which is 9% higher than the national average 

• Indiana’s hands-free cellphone law went into effect in 2020 — and in the first year, law enforcement issued about 5,000 citations and 10,000 warnings to violators 

• Indiana was the 22nd state to enact such a law and anyone caught holding a mobile device while driving (except in an emergency situation) can lose points on their license and face a Class C infraction with fines up to $500   

• Watch out for deer — about 14,000 deer-related vehicle collisions are reported annually in the state 

• 38th Street in Indianapolis is the road with the most collisions resulting in fatalities in the state; one of the factors for this would be its location as a highly trafficked road  

• Speeding, drunk driving, distracted driving, and running red lights ranked among the leading causes of collisions in Indiana 

As always, empowered drivers are safer drivers, more thoughtful drivers, and more engaged drivers. Check out the blogs and content on our social media channels for more helpful tips for Indiana drivers, including:    

• Break Up with Bad Driving Habits   

• 5 Ways to Avoid Distracted Driving 

• Peak Deer Season: How to Prevent Collisions 

Find out more about how Novo can lower your premiums while offering Hoosiers best-in-class car insurance:   

• Introducing Novo    

• Auto Insurance: Transformation or Disruption    

• Current State of Auto Insurance  

What are you waiting for? Join the ride and get a quote today to see how techno-driven coverage can lower your premiums.