We see ya, Tennessee.  You’re always walking — or driving — in the footsteps of legends. And you’ve really got something for everyone. Whether you’re on your way to Graceland, Dollywood, Pigeon Forge, admiring the Great Smokies, heading to (or trying to dodge) any of the thousands of bachelorette parties descending on NashVegas (er, we mean Nashville), or getting your country groove on in your famed honky tonk bars across the state — Tennesseans know how to have a good time, let loose, and have some fun. But what’s fun about paying more for car insurance?  Absolutely nothing.  That’s why we’re thrilled to announce that we’ve launched in the amazing state of Tennessee. We want to lower your premiums while still offering you best-in-class coverage.  You're a state that’s always blazing a trail, along iconic routes like Tail of the Dragon and just about everywhere else. You’ve given us the dual gifts of both rock n’ roll and country music (thereby forever upgrading road trips across America). You’ve also gifted us with Dolly, Elvis, and inspired countless more artists around the world. And you’ve introduced the world to hot fried chicken, put your own spins on barbecue and whiskey, and concocted such sweet tooth deliciousness as cotton candy and MoonPies.   You’ve changed the game.   Just like we’re doing with the static car insurance industry. 

Novo offers techno-charged car insurance with premiums priced with precision.    

The world runs on technology. But insurance has been stuck for over a century, creating premiums based entirely on somewhat arbitrary notions like where you live, if you went to college, and if you’re married. 

Novo is changing the game. After more than 125 years, we think it’s time to upgrade the model and give auto insurance some main character energy. We want to ensure that your car insurance not only protects you after a collision… but can even help prevent you from ever getting into one in the first place. 

Guided by our parent company, Telenav, we’ve been at the forefront of merging tech and automotive since 1999. This makes Novo uniquely positioned to deliver informed, context-based insurance to all Tennesseans.  

Novo uses artificial intelligence techniques powered by data (telemetry data, behavioral data, and spatial data) to create coverage that’s tailored to you — how you drive, how you stop your car at an intersection, how safely you make turns, and more. 

So the safer you drive, the lower your premiums start… and stay.  

Who doesn’t love a road trip to learn more about their state? Cruise throughout Tennessee and learn more about its diverse people and cultures. 

• Tennessee earned its nickname of “The Volunteer State” because so many Tennesseans helped with the war effort in the War of 1812 

• Ever hear of the (unrecognized) state of Franklin? Named after Benjamin Franklin, it was proposed as a state in what is now East Tennessee before Tennessee joined the union

• Tennessee is the 16th state to have been admitted into the Union, thus making it the 3rd state after the American Revolution 

• The name Tennessee likely comes from the Cherokee word for “meeting place” 

• Frontiersman Davy Crockett, known as ‘King of the Wild Frontier,’ was born in East Tennessee 

• Tennessee is tied with Missouri for having the most state borders — both states share eight state lines and are considered the most ‘neighborly’ states  

• The Parthenon in Nashville’s Centennial Park is a full-scale replica of the original Parthenon in Athens. Built in 1897 as part of the festivities for Tennessee’s Centennial Exposition, visitors are encouraged to learn about the legacy of ancient Greece and its impact on America 

• Just like Champagne can't be made anywhere else but the Champagne region of France, Tennessee Whiskey can't be made anywhere besides Tennessee 

• Tennessee is home to the Great Smoky National Park, aka America’s most visited national park 

• Tennessee is also home to The National Civil Rights Museum, which occupies the former Lorraine Motel (where Martin Luther King Jr. was assassinated) and honors MLK and highlights the history of the civil rights movement from the 1600s to present day 

• Famous Tennesseans include Elvis Presley, Dolly Parton, Tina Turner, Aretha Franklin, Miley Cyrus, Lisa Marie Presley, Reese Witherspoon, Leslie Jordan, Justin Timberlake, Quentin Tarantino, Al Gore, Andrew Jackson, and Andrew Johnson 

There’s nothing more important than your health, the health of those you care about, and that of your entire neighborhood. Novo’s here to help make the roads safer for us all.   

• According to the Tennessee Department of Safety & Homeland Security, there were over 175,000 car crashes in Tennessee during 2020 

• If each car accident involved only a single person, than that would still mean one in 40 Tennesseans were involved in a collision 

• Since most collisions involve more than one person (like another driver, passengers, and nearby pedestrians — that number is more likely much less than one in 20 Tennesseans 

• Over the last 5 years, the state has reported over 1000 fatalities every year — with that statistic rising each year  

• 1327 fatalities were recorded in 2021 

• That’s over 3.6+ fatalities a day in Tennessee 

• Tail of the Dragon is the most dangerous road in Tennessee  

• Distracted driving, driving under the influence, unsafe speeds, failing to stop for red lights and stop signs, and weather ranked among the leading causes of collisions in Tennessee 

• In 2020, there were over 6500 car accidents that involved deer in Tennessee — the grand majority of which occurred between 5pm and 7am

As always, empowered drivers are safer drivers, more thoughtful drivers, and more engaged drivers. Check out the blogs and content on our social media channels for more helpful tips for Tennessee drivers, including:  

• 5 Ways to Avoid Distracted Driving 

• 6 Ways to Defend Yourself Against Drunk Drivers 

• Peak Deer Season: How to Prevent Collisions 

Find out more about how Novo can lower your premiums while offering Buckeyes best-in-class car insurance:   

• Introducing Novo    

• Auto Insurance: Transformation or Disruption    

• Current State of Auto Insurance

What are you waiting for? Join the ride and get a quote today to see how techno-driven coverage can lower your premiums.