Holy Toledo, Ohio — we’re thrilled to announce we’ve rolled into the neighborhood and are boarding the (insured) CBus to check out Cincy, the always rockin’ Cleveland, Dayton, Canton, Akron, Parma, and every square inch of this state that’s at the heart of it all.   

Of course, it only makes sense Ohio’s our next state to launch Novo Insurance… since it’s often said that all roads lead to you, with about half the country’s population living within a 500-mile radius of the state. 

You’re a state that does things your way. You’ve created your own special kind of chili (the more cheese the better), gave us Superman and LeBron James (or are they kinda the same person?), the traffic signal (saving us from billions of car accidents over the years), self-starting car engines (saving drivers from needing to manually crank their engines) — and you’re even the state that sold the first-ever car insurance policy in the nation.   

We love your spirited ingenuity, your cool vibe, and the way you let your unique flag fly — quite literally. As the only state with a flag not in a rectangular shape, but in the shape of a bungee, you’re always one for standing out and standing up. 

So do we.

Novo offers techno-charged car insurance with premiums priced with precision.    

The world runs on technology. But insurance has been stuck for over a century, creating premiums based entirely on somewhat arbitrary notions like where you live, if you went to college, and if you’re married. 

Novo is changing the game that Ohioans first created back in 1897. After more than 125 years, we think it’s time to upgrade the model and give auto insurance some main character energy. We want to ensure that your car insurance not only protects you after a collision… but can even help prevent you from ever getting into one in the first place. 

Guided by our parent company, Telenav, we’ve been at the forefront of merging tech and automotive since 1999. This makes Novo uniquely positioned to deliver informed, context-based insurance to all Ohioans.  

Novo uses artificial intelligence techniques powered by data (telemetry data, behavioral data, and spatial data) to create coverage that’s tailored to you — how you drive, how you stop your car at an intersection, how safely you make turns, and more. 

So the safer you drive, the lower your premiums start… and stay.  

Who doesn’t love a road trip to learn more about their state? Cruise throughout the state of Ohio and learn more about its diverse people and cultures.   

• Cedar Point amusement park is considered Ohio’s most popular attraction — and is consistently rated as the best in the world for thrill-chasers. It’s also the second oldest continuously running amusement park in the country 

• The NFL was formed in Canton, Ohio in 1920 

• Cleveland is home to the Rock and Roll Hall of Fame. It became known as the birthplace of rock ‘n roll after radio DJ Alan Freed coined the term on his show

• Starchitect I.M. Pei designed the Hall of Fame’s pyramids — he also designed the Louvre’s glass pyramids in Paris… so Ohio has a special je ne sais quoi connection  

• Memorabilia includes gear from stage and studio, featuring memorabilia from an array of legendary artists that include Elvis, The Beatles, Michael Jackson, Madonna, Whitney Houston, Dolly Parton, Jay Z, David Bowie, Buddy Holly, Dave Grohl (an Ohio native), and many more 

• Cleveland high school students created Superman in 1933 

• Ohio originated from the Iroquois word “ohi-yo,” which means “great river” 

• Ohio has over 40,000 miles of waterways 

• Ohio was declared a state in 1803 but didn’t get the presidential stamp of approval until 1953 (Eisenhower backdated the state’s admittance) 

• Ohio’s state flag is to be folded 17 times, representing Ohio’s admittance into the United States as the 17th state 

• Ohio has sometimes been called the “Mother of Presidents” because seven US Presidents were born in Ohio (Ulysses Grant, Rutherford B. Hayes, James Garfield, Benjamin Harrison, William McKinley, William Howard Taft, and Warren G Harding). President William Henry Harrison was born in Virginia but lived most of his adult life in the state 

• Other famous Buckeyes include Thomas Edison, Stephen Spielberg, LeBron James, Halle Berry, Clark Gable, Doris Day, Paul Newman, Dave Grohl, Stephen Curry, Dean Martin, Katie Holmes, and Drew Carey  

There’s nothing more important than your health, the health of those you care about, and that of your entire neighborhood. Novo’s here to help make the roads safer for us all.   

• Ohio is considered one of the best states to drive in due to low costs, lower auto insurance premiums overall, and lower average commute times 

• As far as states with the safest drivers, this fluctuates greatly year to year for Ohio 

• More than 11% of drivers in the Buckeye State reported causing an accident, making it the third-highest among all 50 states 

• That’s about 2.8 fatalities a day in Ohio 

• 2021 saw the deadliest year to be on Ohio roads in a decade 

• September and August were the two deadliest months on the road in Ohio in 2021 

• I-75 saw the most car crashes on the road in the last five years 

• But I-71 saw the most fatalities in the last five years 

• Failure to yield, unsafe speeds, and distracted driving ranked among the leading causes of collisions in Ohio

As always, empowered drivers are safer drivers, more thoughtful drivers, and more engaged drivers. Check out the blogs and content on our social media channels for more helpful tips for Ohio Drivers, including:  

• Break Up With Bad Driving Habits 

• Car Fires: Can It Happen To You? 

• Peak Deer Season: How to Prevent Collisions

Find out more about how Novo can lower your premiums while offering Buckeyes best-in-class car insurance: 

• Introducing Novo   

• Auto Insurance: Transformation or Disruption   

• Current State of Auto Insurance 

What are you waiting for? Join the ride and get a quote today to see how techno-driven coverage can lower your premiums.